Updated: Jul 25, 2018
If you’re anything like me, you had a big dream and wanted to make an impact in the world in some way. You had a stellar idea and YOU were one of the few brave enough to step out in to your brilliance and DO something about that great idea. You left corporate behind or the stability of a regular day job, so you could have more freedom, so you didn’t have a boss to answer too, so you could have more flexibility and more free time to do the fun things you always wanted to do and get handsomely paid for it.
How is that idea going for you?
Let’s talk about what really happens when you start your business. You get caught up in the delivery of the service, you need to get the right ingredients in pace and the right people and processes. People you can rely on and that’s not always that easy. You work night and day, your freedom is gone and you’re working harder than you ever have to get your business, your baby off the ground. You don't mind because it doesn't feel like 'work' to you because its your passion. The problem is it DOES look like work to your family and friends who don't see you that much anymore. You kind of get sucked in to the day to day operation and start looking inwardly to your business when you know that you need to put more focus on out there where your clients, guests and customers are.
It doesn’t have to be this way. Imagine instead, you have time off with the kids, your partner, taking a vacation and still have a business to come back to. In fact your business is growing and you are starting to see the benefits of the chance you took.
Imagine instead that this is your tearoom (or any business) – buzzing every day with happy chatter, people coming up to you and thanking you for opening in this community, thanking you for a very special afternoon and how they will be back with their mom, sisters, ladies group and asking if they can hold an event at your place. What would that do to your business and your bank balance?
OK but wait…that’s not always your reality is it? Here’s why.
Its not your fault. There is nothing wrong with you. But I can show you how to turn this around. Because that's exactly what happened to me and I know I'm not alone.
Many people ask me how I have done it. Build a successful tea room business in just a few short years? Even the World Tea Expo invited me to speak on how I got started and how I get the visibility I have had for my business. Like how did I end up doing an etiquette class for the Colts Mascot? How did I end up winning the business so I could deliver to the State House afternoon tea to the now 2nd Lady. How did I manage to open a second location and still get great reviews online. How do I get the TV & media coverage I get?
Well I’ve been following a formula based out of necessity and developed over time in both the UK and USA and in 2 very different markets.
If you’re anything like me, when you start your business you have no money for advertising, but you know you need clients who keep coming back time and time again in order for you to pay your bills and cover your overheads, so you rely on word of mouth but that just isn’t happening fast enough and your reach isn’t far enough and soon you’ll run out of money and have to borrow just so you can keep afloat.
There are just 3 steps you need to do. Would you like me to share them with you right now?
There is only 3 things you should ever be doing in your business – just 3 simple things.
1. Serving your clients, guests or customers,
2. Managing costs down and
3. V I S I B I L I T Y!
Now visibility can be confused with selling and advertising and producing marketing materials (sometimes called marketing). But I can explain all that later.
How do I know this? I was in your shoes not that long ago and I turned it all around.
And now this is my life…I have a full tearoom, a full order book, whatever that looks like in your business…and none of this would have happened if I hadn’t decided to make visibility a priority and not an afterthought.
This may be the first time you’ve thought of getting that visible in your business. The thought of being on TV may scare the heck out of you. You may wonder if this would work for you. Well, I can tell you I followed this process in the UK in a very different industry and it still worked.
Now can you quickly do this on your own? You could like me, years ago, do this as an afterthought, on a adhoc basis and take the visibility as it comes or you can do it deliberately by following the system I have developed for my own business which has 10x my marketing and helped my business to grow by 50% each year for 4 years running, while not having to work any more hours. In fact this system has allowed me to get time back so I can teach the system to others just like you.
It doesn’t have to take the years it took me to work this out.
Is it okay that I offer this to you as a resource? "20 Ways for tea room owners". In this list you'll find 10 on-line and 10 off-line ways to get more visibility for your business. Some things you are doing already - some things you've heard about and some things you aren't doing...yet. Many people ask me - where do I start - the answer is simple - start with the one you are not doing currently which you feel you could do easily and take it from there and start to see your results.
I now run a Facebook group called Tea Room Secrets which is full of free advice. Its a closed group geared toward tea room owners but it can also be useful for tea shop and cafe owners and people in the 'tea industry'. If you'd like to open a tea related business or if you already have started your tea journey and want to access the learning I have developed over the last 20 plus years in business, so you can fast track and get your life back, then maybe you should consider joining me on one of my business development & coaching retreats in both USA and the UK. You can find out more at www.TeaRoomSecrets.com
If you are a small business owner and just want to know how I get all that yummy free promotion on TV and Radio and in local and national press, then look out for my Visibility Creator Talks and Coaching programs at www.VisibilitityCreator.com