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Traditional Tea Takes on Technology

When the COVID-19 close down hit the midwestern state of Indiana in March 2020 and bars, restaurants and businesses had to stop doing business in the traditional way, sending people to the safety of their homes, one independently owned tea business thought it would be the end for them.

After operating her tea business since 2011, British born Tina Jesson could have wept. But her Great British resolve kicked in, and thoughts soon turned to ‘what CAN we do and how can we best serve our community?”

Tina started to transform her business by turning to technology.

Tina started off by doing Facebook Lives EACH DAY called Virtually Tea Time, where a different daily brew and a story of a favorite china cup or mug was shared with her audience.

Then something amazing happened, she realized that this insignificant 10 minute daily post had become a lifeline to people who where at home alone and isolated. “What can seem insignificant to you can have a profound effect on others.” Tina said

And it wasn’t just the local customers who where turning in each day. She found that people from right across the USA and even UK, where starting to follow her and join the conversation.